Ahluwalia — Westfield Stratford City

Fashion, Sound & Space at Westfield

Production Place brought Triick in to model Ahluwalia’s Westfield Stratford City pop-up in 3D. Part of Westfield Days: The Sound of Style, the installation brought fashion and music into the shopping centre’s atrium.

Working from the supplied design, we modelled the curved red display rails, retail fixtures and graphic surfaces. The wide views place the pop-up in the atrium. Closer angles show how the campaign imagery reads as visitors move through the space.

The 3D model and renders supported production and approval, giving the team a way to review the layout, finishes and sightlines together, down to the placement of individual graphics and fixtures.